The good folks at BBC4 have produced a series of programs, four in all, which describe in detail how we are influenced by external forces in the conduct of our everyday lives. Learn how governments and especially marketers cater to our vanity and sexuality as they jockey for control of our preferences and behavior. Discover the true meaning of "the ad and the id". Sit back and enjoy these four 50 minute videos as Sigmund Freud and company prove to us what sick puppies we really are. I highly recommend these well done programs produced as only BBC can.